. Cannot be set on Merchandising eVars; I2: Indirectly identifiable: Data that can be used in combination with any other data to identify or enable direct contact with an individual or device. . Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. 1 Like. products="fruit;orange;1;99,fruit;pear;2;180"Hi , We are not using events in our code. Dozens of conditional statements can fit inside a single processing rule, allowing your organization the ability to populate all eVars in a report suite without running into the processing rule limit of 150 rules. Just to add more details around my use case is - In product string all variable are occupied Category, ID, Quantity and Price, but there are few more such as product name etc which I would like add as part of. Thank you. The best practice that is supported by Adobe is - 236514Brian, thank you I wish merchandising evars could me manipulated via processing rules. The rules are processed in the order that you specify, and when a rule is met, the system stops processing the remaining rules. Or you can also use the classifications feature of adobe analytics and classify your products into different buckets or categories . The merchandising eVars are quite complex to set because you have different way to implement them. Setting Merchandising Events Properly. Translate. Hi, I need to collect a lot of data on the confirmation page such as delivery option, delivery store, delivery state, payment option, promo code used, etc. Once context data variables are defined within your implementation, they must be copied to variables such as eVars to be used in reporting. Select the Available eVars checkbox to enable the drop-down list. 0. This should allow you to bind an event with a specific product. put("&&&events", "event1"); to cdata. Whereas, in Audience Manager, that visitor could fall out of a similarly defined segment after a set period of time. Segmentation: If the segment criteria includes a variable with a high number of unique values, values captured under low-traffic are not included. It depends on the use-case, but from original post, it's not clear how "event" should best be set. Hi all, I have a merchandised eVar which captures a search term. It is set up as a Merchandising Evar. customDimensions. The first option is to set two eVars – one with Merchandising and one without. Merchandising (eVar only) Merchandising variables can follow one of two syntaxes: Products Syntax: Associates the eVar value to a product. Conversion Variables (eVars) The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Once Merchandising has been. . One would expect the eVar to save with all selected defaults, so this is one redundant step you have to take in order to avoid editing the eVar again. Adam packed so much into this session that it was difficult to keep up, including Merchandising eVars, Abandoned revenue and Classifications. The products is set directly on the image request, and the other variables are set as context data. I got mixed responses from client care so not sure which is the best response or. The AA Product String Extension takes care of all of the formatting. You should see an AA beacon sent with the following s. A couple of other minor differences: eVars can be enabled for Merchandising (lengthy explanation here: Merchandising eVars), or as Counter eVars (Counter eVars ). Value 3 = Module Item Name. By passing in a “fake. Eva's Collections is a boutique/clothing store. Pages: 360. - 574185to gain points, level up, and earn exciting badges like the newA deep dive into the concepts behind merchandising eVars and how they process and allocate data. if you want to use list prop feature. In order to provide a powerful eCommerce reporting capability,. Choose the event or eVar you need to set from the dropdown. For a detailed discussion of how merchandising eVars work, see Merchandising eVars and product finding. Once context data variables are defined within your implementation, they must be copied to variables such as eVars to be used in reporting. Delimit multiple merchandising eVars with a pipe (|). I don't think that GA's Processing Time Data Import is all that valuable when compared against Merchandising eVars in Adobe Analytics; it feels like a manually-administered way of achieving what. Exists: Several selections are available, including: Does Not Exist: Specifies that the hit attribute does not exist on the request. Choose the event or eVar you need to set from the dropdown. Adobe Launch. I am unsure why you need to pass two eVar21 values in one product call?Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. We use the method "s. . . products string. js? We put JS code on the web pages to send data to Adobe Analytics. Conversion Variables (eVars) The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. In order to provide a powerful eCommerce reporting capability,. For example, in a referring domain, if the user types a URL or clicks a. Enabling Merchandising: Merchandising eVars assign a different conversion variable value to each product at the time success events take place. The Adobe Analytics Expert Council (AAEC) just held its 6th monthly webinar! This month, we covered the ins and outs of Merchandising eVars. Commerce Events. s. Multiple blog posts by Adam Greco describe the process and logic behind the use of merchandising. All context data variables must be mapped using processing rules: . I am only guessing based on the name). For instance, sometimes you need to set s. Individuals would not need to bother system admins or product admins to grant access to Adobe Analytics. 255 bytes. Remove an event from a hit. eVar1 : sku. These variables behave like Custom Evars, Events, and Props, but do not count against your variable limits. Following is a video overview: When an eVar is set to a value for a visitor, Adobe automatically remembers that value until it expires. Go to the Rules tab, then click the desired rule (or create a rule). if you were to just pass a bunch of values into a standard dimension, they will relate to all products equally. Action SequenceThanks a lot for reverting Eric. Great! I'm glad its working now - 608679NO, I have not enabled this optionMerchandising eVars: Full Support via binding dimensions and binding metrics: Metrics: Full Support; Customer Journey Analytics uses the Experience Data Model (XDM) and supports unlimited metrics and is not tied to the custom success events of Adobe Analytics. g. It has been implement using conversion variable syntax. you can set eVar2 to "abc" for productX and set eVar2 to "DEF" for productY - all on the same call (Analytics track event). The real-time data reported is less than two minutes latent and auto-updates on a minute-by-minute basis. Does not allow identification of an individual by itself, but can be combined with other information (that may or may not be in your possession) to. value FROM adobe_analytics_midvalues WHERE. Not already a member? Join now to receive details of all out upcoming webinars. Consider the following example where I include all three shipping options (ship to home, ship to store, pick-up in store) in a single purchase/transaction. Product String Merchandising Evars - For each product syntax merchandising eVar, we must select the eVar number and the path within the product collection to its value. eVar (Merchandising) Last update: 2023-09-21. Processing rules simplify data collection and manage content as it is sent to reporting. Internal Search Phrases-Merchandising & Internal Search Phrases). . . Its primary purpose is to segment conversion success metrics in custom marketing reports. Action SequenceAdobe Solution Docs Home. A rollup report is a simple aggregation of data from multiple report suites, without deduplication or any segment or data breakdowns. Solved: Hi everyone, Could you please help me debug the following issue with using merchandising and context vars in the processing rule? - 190101However, for Conversion Variables (eVars) and Traffic Dimensions (props) the copy goes to the variable with the same number in the destination report suite. event1. Join here: ht. Step 6. The subscription price varies between $30,000 and $350,000+ per year. It can be standalone too, e. A couple of other minor differences: eVars can be enabled for Merchandising (lengthy explanation here: Merchandising eVars), or as Counter eVars (Counter eVars ). Product Finding Method is a typical Merchandising variable, and I would expect that to be the approach for the implementation. Following is a video overview: When an eVar is set to a value for a visitor, Adobe automatically remembers that value until it expires. When the user changes two or more lines at a time with the same plan(product). Currently we have evars and success events set up on various paths leading to the both events listed above. If your implementation uses custom events or merchandising eVars, follow these steps: Select the associated Add button. Values can be concatenated for reports, and events can be set. As a consequence, my recommendation is to create one data element (custom script) in DTM for each of the cases. A deep dive into the concepts behind merchandising eVars and how they process and allocate data. Merchandising eVar are assign to a customer and to a specific. Consider the below journey; A Visitor. Return a merchandising eVar and event. Most web analysts use scatter plots to identify improvement opportunities. Action Sequence eVars are custom variables that you can use however you like. - 424502I believe you make reference to the Merchandising eVar using product syntax: - 445003This was done via the Products variable and Merchandising eVars. Delimit multiple merchandising eVars with a pipe (|). Using a namespace rather than a friendly name allows the same user identity block to specify the correct variable for multiple report suites. Step 5. Select an eVar from the drop-down list, then click Save. For example, users will be able to easily measure the value associated with gift certificate. 00;;eVar5=Item2") I created - 608679Read real-world use cases of Experience Cloud products written by your peersThank you, I'll look at this. Segmentation: If the segment criteria includes a variable with a high number of unique values, values captured under low-traffic are not included. Action SequenceMerchandising eVars have a very specific use case and aren’t used very often. In addition, time-based expirations can expire an hour early or an hour late if the persistence spans a daylight savings time change. I was simply using pseudo eVars as placeholders. Leverage Merchandising eVars. Merchandising evars: allows users to get detailed reporting on merchandising attributes, such as popularity of products by size, color, brand and other attributes. For example, if you are plotting products, cart additions and orders, you can see which products have a. I am not sure if I use merchandising eVar though? Products and merchandising eVars. Shows how to remove/discard an event from a hit using Processing Rule, without implementing a. For 1 out of 3 tests a break down by exisiting evar didnt work. This incorrect parsing throws off the rest of the product string, causing incorrect data in dimensions and reports. If you want to use merchandising eVars. As noted for custom events, multiple merchandising eVars may also be set here. Merchandising (eVar only) Merchandising variables can follow one of two syntaxes: Products Syntax: Associates the eVar value to a product. In a nutshell, merchandising eVars allow you to tie the value of an eVar to a specific product for a specific event. Analytics. if you want to use numeric type for evars. Product String Merchandising Evars. Quick links. SELECT productListItems [0]. This report lets you drill down to see revenue, orders, and quantity sold at both the product and variation levels. 1 - The AppMeasurement. The Merchandising eVar instance lookup for post_product_list is different from event_list lookup column in. For 1 out of 3 tests a break down by exisiting evar didnt work The break down. Note that this is where you specify eVars (and events) tied to a specific product in a list of products. The dashboard includes Adobe Analytics high-frequency metrics and site analytics to visually report traffic and page view trending of dynamic news and retail web sites. . add it to cart. The value "Aviary" for eVar1 is assigned to the product "Canary". If a product name includes a comma, AppMeasurement parses it as the start of a new product. How do you delimit multiple events and/or merchandising eVars? Answer |:;, Question 12. If you want to associate a product with metadata like a category, color, size, etc. We use merchandising evars when we want to allocate credits at product level. This help page describes how merchandising eVars work as a dimension. Does not allow identification of an individual by itself, but can be combined with other information (that may or may not be in your possession) to. I once had a super. When you click Migrate, user are linked to the Enterprise ID/Federated ID account in. 00 [no events] Merchandising eVars. . Optional and, usually, only on product view or add to basket. We don't need price or quantity at this stage, and let's just ignore category for the moment . I used extremely simple products notation: s. Those can actually be added right into the product notation. Cannot be set on Merchandising eVars I2 Indirectly identifiable: Data that can be used in combination with any other data to identify or enable direct contact with an individual or device. This is supposed to be fixed but I would still recommend to use Merchandising Evars, which I find clearer and more flexible. Choose the event or eVar you need to set from the dropdown. Does not allow identification of an individual by itself, but can be combined with other information (that may or may not be in your possession) to. Identify Low-Traffic Values in Data Warehouse. Merchandising eVars: If the merchandising function is enabled, any eVar can become a Merchandising eVar. To clear eVar2= Offer1 and to clear the Persisted value use when customer visit Offer 2 The s. The query below returns a merchandising eVar and event for the first product found in the productListItems array. Choose the event or eVar you need to set from the dropdown. Based on your screenshot, I agree with @Jennifer_Dungan that Merchandising eVars are your best solution. See full list on experienceleague. If the variable is used in s. eVar1 to. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. - 236514List eVars. - 546109Custom Events & Merchandising eVars. . Merchandising eVars have a very specific use case and aren’t used very often. . List eVars; Merchandising eVars (in context of events) This is just the tip of the iceberg with Containers and Segments. Indeed, it should be something really simple. This provides robust product string support, which you can read more about in the Adobe Analytics Compontents guide . . First, we need to call Omniture Client Care and ask that Merchandising be enabled for the appropriate eVar (eVar1 in this case). In this case, Logged In, obviously. Additionally, the current value of the merchandising variable is tied to all subsequent products until one of the following conditions is met: The merchandising eVar is overwritten with a new value. Once context data variables are defined within your implementation, they must be copied to. Merchandising (eVar only) Merchandising variables can follow one of two syntaxes: Products Syntax: Associates the eVar value to a product. d_dst_filter. In this example, you would have two internal search phrase eVars and just have. . Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. PRODUCTS_eVar1 through PRODUCTS_eVAr75; Commerce. _experience. If Auto-include is available, enable it. Product ID: You product id 😉. In my opinion, the closest you can get is with Merchandising Evars as they are tied to the product till purchase and can be set multiple times during a visit. Product String Merchandising Evars. Once merchandising eVars are implemented correctly, particularly on ecommerce websites, the analysis potential can be a game changer. If your implementation uses custom events or merchandising eVars, follow these steps: Select the associated Add button. Most of these won't be tied to individual products (for when they order multiple products) but relate more to the overall order. Merchandising (eVar only) Merchandising variables can follow one of two syntaxes: Products Syntax: Associates. Open your JS console on your website and paste this into the console. . Without seeing your implementation this could be hard to diagnose. js code is the core JavaScript library that powers Adobe Analytics. Created for: User. Then in my actua. AA Product String Builder by Search Discovery. What we want to confirm is how many eVars can a client enable in the report suite as merchandising. category;product identifier;quantity;price;merchandising events;merchandising eVars . category;product identifier;quantity;price;merchandising events;merchandising eVars . Expiration: 'Purchase'. Quick links. AA Product String Builder by Search Discovery. Those cases involve variables that have multiple values such as list eVars, list sProps, the Products variable and merchandising eVars: This makes sense since there is a lot going on with those special variables, but if you use them in the Flow visualization, the new “repeat instances” option will be grayed out indicating that it cannot be. Hello everyone, Can anyone suggest me do Product Id ,product name, product color, product size, product tax, product shipping comes under Prop or eVar . eVars typically include internal search terms, A/B testing, campaign/promotion tracking, merchandising categories, and user types. But, Purchase Value is displayed as - 608679Quantity and Price will only apply when the "purchase" event is fired. Merchandising eVars. You could use merchandising eVars in your product notation to store things like promo code applied, discount, actual purchase price, etc. Currently we have evars and success events set up on various paths leading to the both events listed above. The products variable tracks products and properties tied to them. Bots typically don’t add products to a shopping cart or check out. product name) and therefore has unspecified values, I can filter out the unspecified in the table format (and the grand total adjusts) BUT when I create a line chart the unspecified values ar. . I have the below product string on purchase which currently works fine. The improved platform backing SiteCatalyst 15 has made possible a number of the features we’ve discussed on this blog. Configuring eVars is one of the most fundamental parts of your Adobe. we used a eVar to hold the search keyword. In previous versions of Adobe Analytics, props and eVars had advantages and disadvantages to each other. Following is a video overview: When an eVar is set to a value for a visitor, Adobe automatically remembers that value until it expires. For information on how merchandising eVars work as a dimension, see eVars (Merchandising dimension) in the Components user guide. 4. If you have a solution design document, most dimensions specific to your organization end up as eVars, additional to the default dimension available with Adobe Analytics, like ‘Page Name’, ‘Referring Domain’, ‘Channel’. If you search for item A, go to product A page (price $50), add it to cart. How to Plan Your Product Finding Methods. They're designed for exactly this purpose: to associate a specific value with a specific product. As a refresher, allocation is an Admin Console setting in which you tell SiteCatalyst if. Differentiating Test Products. @SCe13 You can populate "category" in s. As noted for custom events, multiple merchandising eVars may also be set here. The products is set directly on the image request, and the other variables are set as context data. . How can I add a sample event to the below logic? I want to add event 1=2. For example, suppose someone is looking at shoes,shirt on one page, and on the next page they’re looking at shirt,socks. The addProductEvar plug-in allows you to easily add an Adobe Analytics merchandising eVar that uses product syntax to the products variable without worrying whether the already-existing contents of the products variable will be changed/moved/deleted. A couple of other minor differences: eVars can be enabled for Merchandising (lengthy explanation here: Merchandising eVars), or as Counter eVars (Counter eVars ). 1 Like. the merchandising eVars allows you to "stick" variables to a specific product, eg. for eVar, they mentioned that it is a persistence variable which can be used to hold conversion related info. You would want to configure an event for your "product list view" custom event (event1), and also set up an eVar as a merchandising eVar with "Product Notation" Strip all semicolons, commas, and pipes from product names, categories, and merchandising eVar values. Analytics > Admin > Report Suites > Edit Settings >. Like. Dozens of conditional statements can fit inside a single processing rule, allowing your organization the ability to populate all eVars in a report suite without running into the processing rule limit of 150 rules. Binding events are "prodView" and "scAdd". Test on your website. eVars contain data that is meant to persist beyond a single page view and can be used to correlate data from an eVar to another variable, depending on how you set up your reports within Omniture. Learn about the Adobe Analytics Product String tag extension in Adobe Experience Platform. Return a merchandising eVar and event. Also I would advise you to not send some of the product name but the product SKU/ID. Here is an example of the products variable with Merchandising eVars and product-specific events. Where is the code using s. The following table shows the variables that the Adobe Experience Platform Edge Network automatically maps into Adobe Analytics. To design your PFM solution, start by thinking of the different ways a client can add an item to their cart. Next page. Unless you are wondering about Conversion vs Product Syntax? But Conversion Syntax would be something like. Once Merchandising has been enabled, we need to go to the Admin Console and select the Product Syntax option under the new Merchandising setting that will now be visible. I will collect. Merchandising events, like their categorical eVar cousins, are designed to increment metrics that are specific to a given product ID. Essentially, here is the Products String as - 608679Conversion Variables (eVars) The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Book. I would like to add currency events and merchandising eVars. Email : info@evarcollections. Merchandising eVars let you assign the current value of an eVar to a product at the time a success event takes place. Learn ways to implement Adobe Analytics. Locate the eVars section. Read real-world use cases of Experience Cloud products written by your peers1 Answer. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. I appreciate for your time thank you. Experience Cloud AdvocatesTo disable a traffic variable report: Select Analytics > Admin > Report Suites, then select a report suite. For information on how to implement merchandising eVars,. These fields are included in the Adobe Analytics ExperienceEvent Template. If your implementation uses custom events or merchandising eVars, follow these steps: Select the associated Add button. products? Is it in the Data Element? I believe in most cases, the s object may not yet be initiated when the data element runs. Values passed into eVar variables follow the user. Events. Yes, you can use merchandising eVar for this. I am trying to use event191 against evar44 and 45 but I dont see the numbers. You would want to configure an event for your "product list view" custom event (event1), and also set up an eVar as a merchandising eVar with. Hi all, I have a merchandised eVar which captures a search term. We’ll call these “add to cart location” and give that its own eVar. 15. You would want to configure an event for your "product list view" custom event (event1), and also set up an eVar as a merchandising eVar with. eVar3 : subcategory. customDimensions. on the implementation side-of-things (and not through classifications), Merchandising eVars are the way to go. and use different events / merchandising evars to distinguish the "primary" viewed/interacted with item with the additional suggestions? This would be a lot better for multiple reasons: 1. Click Analytics > Admin > Report Suites. Product String Merchandising Evars. To learn more, take a look at the links below! And, special thanks to @brian_au . Normally what I do, is a use a variable, like you did (line) and populate in the values in the format the s. The Adobe Experience League offers a wealth of information to keep learning more and help you find answers to your questions. If you use this container on a value that persists, such as an evar, it pulls in every hit where that value is persisting. Hi Ok, Let me explain our actual requirement. Best Practices for setting Access labelsOh, you will also probably need to make sure that the order id / transaction id is also properly set. Props can be copied to eVars. This help page describes how merchandising eVars work as a dimension. This value remains tied to that product, even if one or more new values are. Enter the path to the appropriate data layer variable using the same syntax described above. products variable in implementation or @Jennifer_Dungan You can use merchandising evars to populate as well, whenever there is an order. you can set eVar2 to "abc" for productX and set eVar2 to "DEF" for productY - all on the same call (Analytics track event). Navigate to Adobe Analytics > Tools > Data Warehouse. Low-Traffic values may still occur for list vars, list props, merchandising eVars, and marketing channel detail dimensions. Do you suggest product classification on the purchase page or would u recommend having merchandising eVar? As, I am thinking to classify the product SKU with all the product specific metadata like color,manufacturer,brand etc . Eva's couture redefines fashion to the next level by adding a touch of elegance, class, and a unique style to your everyday and. Now we want to implement revenue tracking. Likewise, we can define up to 250 (depending on contract) custom Evars if the builtin Evar set isn’t enough to meet. Hi Ramya, Best Practive for the above scenario; A new clearVars method is available to clear the following values from the instance object like eVars, props, etc. If your organization has hundreds of context data variables that each need their own eVar, you can use conditional statements. Choose the event or eVar you need to set from the dropdown. Merchandising eVars would be the only way to explicitly connect "value a" to "product a" / "value b" to "product b", etc. event1to100. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. Sample code: val changePlanDataMapTest = mutableMapOf - 608679Adam Greco reviews the basics of Merchandising eVars. . All you have listed could in deed be ok a. Here's a high level answer to both: 1 - Difference between Props and eVars: You've got it half-right already! There are two *main* differences between props and eVars. Hi. put("&&&products", - 608679Hi , I need to capture two different Values for one Merchandising eVar. What is the character limit for tracking codes and all eVars? Answer. 100 bytes. . for the pages with multi-product info in the data layer I am passing the first product category as "semicolon" separated and different products as "coma separated. For example, if you have an array variable named product_discount that you want associated with each product in the product string, a merchandising eVar mapping will create the s. An eVar can be visit-based and function similarly to cookies. Custom Events & Merchandising eVars. events and s. ). No products on the Internal Search page means Conversion-Syntax Merchandising eVars get no credit for the Search event. Currently we have evars and success events set up on various paths leading to the both events listed above. eVars give us the option to set an Allocation (as termed in the admin console) to either First Touch, Last Touch, or Linear. What is a Merchandising eVar? The Merchandising eVars feature allows you to assign the current value of an eVar to an item when an event is successful. Merchandising evars are used to correctly attribute the success factor. For merchandising eVars, “Merchandising eVar Binding” is a more appropriate name for this “Allocation” setting. Adobe sets the required ID prefix and it cannot be changed, either. If so, why can't you use the products notation to pass all three products at once. All context data variables must be mapped using processing rules: . Product data Adobe provides you a variable to send products data and I would advise you to use it instead of using eVars/props. Using Context Data Variables in Reporting. Create Marketing Channel processing rules, which determine if a visitor hit meets the criteria assigned to a channel. Tealium iQ’s Tag marketplace offers a wide variety of Tags. Yes, but it requires a ton of logic underneath (=a good data model) to make that happen, which is probably why Merchandising eVars support only the Attribution logic from its default settings (first-click, last-click or linear). The Visit container is the most commonly used container because it captures behaviors for the entire visit session once the rule is met and lets you define which visits you want to include or exclude in building and applying a. products string on a product level. We’ll call these “add to cart location” and give that its own eVar. On the Users tab in the Adobe Admin Console, upload the template file by clicking Add users by CSV (as shown in Step 3. Send the product id in the s. Furthermore, you can see more than 100% of a conversion event attributed to "None" if a user purchases multiple products. They key is the inclusion inside the product string and then setting the eVars as merchandising variables. Examples The AA Product String Builder provides the ability to create product strings representing everything from the simplest Product Viewed event to the most complex Order Placed. eVars give us the option to set an Allocation (as termed in the admin console) to either First Touch, Last Touch, or Linear. The Adobe Experience League offers a wealth of information to keep learning more and help you find answers to your questions. If you want to use merchandising eVars; if you want to use numeric type for evars; if you want to modify expiration at any point to anything other than hit ; might be other use cases but only these ones come to my mind right now. . You would want to configure an event for your "product list view" custom event (event1), and also set up an eVar as a merchandising eVar with "Product Notation" The intent behind Conversion Variable Syntax Merchandising custom conversion variables (eVars) is when the value of the product is not known at the time you need to establish the merchandising custom conversion variable (eVar), but that is not the case at outlined above (purchase, product view, and cart add all should involve specific product. Adam Greco reviews the basics of Merchandising eVars. The format being: [category (optional)];[product name];[quantity (optional)];[Price (optional)],[events (optional)];[merchandising eVars (optional. This variable lets you report on customer activity using your own unique identifier. eVars give us the option to set an Allocation (as termed in the admin console) to either First Touch, Last Touch, or Linear. If your organization has hundreds of context data variables that each need their own eVar, you can use conditional statements. in fact, Processing Rules cannot see or update the Products List at this time (which is why you need to send it directly, and also why any paired events for. Adobe SiteCatalyst, the principal component. .